Privacy Policy

i Introduction

Welcome to 777cox — Pakistan's premier online gaming destination. This Privacy Policy describes how 777cox ("we", "our", or "us") collects, uses, stores, and protects personal information provided by users ("you" or "the Player") when you access or use the 777cox platform at 777cox.net, including our cricket betting, live casino, slots, Andar Bahar, Fortune Rabbit, and all related services.

By registering an account with 777cox, you confirm that you have read and understood this Privacy Policy in full, and that you consent to the collection and processing of your personal data as described herein. If you do not agree with any part of this policy, you should discontinue use of the 777cox platform immediately.

This policy applies to all users accessing 777cox from Pakistan — whether you are in Karachi, Lahore, Islamabad, Faisalabad, or anywhere else in the country. Players must be 21 years of age or older to register and participate on the 777cox platform.

1 Information We Collect

777cox collects personal data through your direct interactions with the platform, as well as automatically through technical means. The categories of data we collect include:

• Registration Data: Full name, date of birth (to verify you are 21+), email address, phone number, and residential address.
• Identity Verification (KYC): Copies of government-issued identification (CNIC, passport), proof of address, and any additional documents required under our anti-money laundering (AML) obligations.
• Financial Data: Payment method details used for deposits and withdrawals, including JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank transaction references. We do not store full card numbers on our servers.
• Account Activity: Betting history, game activity, login timestamps, session duration, bonus usage, and support interactions.
• Technical Data: IP address, browser type, device model, operating system, referring URL, and approximate geolocation derived from IP.
• Communication Data: Records of emails, live chat transcripts, and any feedback you submit to our support team.

2 How We Use Your Information

We process your personal data only for legitimate and clearly defined purposes. The primary uses are:

• To create, verify, and maintain your 777cox account.
• To process deposits and withdrawals via your chosen Pakistani payment method (JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, etc.).
• To verify your identity and age (21+) in compliance with applicable regulations.
• To detect and prevent fraud, money laundering, and match-fixing activity on our platform.
• To personalise your gaming experience, including recommending relevant games, PSL betting markets, and promotional offers.
• To send you transactional emails (deposit confirmations, withdrawal receipts, account alerts) and, where you have opted in, marketing communications.
• To comply with our obligations under international gaming regulations and applicable Pakistani law.
• To improve the 777cox platform through analytics and user behaviour research.
• To respond to your customer support requests promptly and effectively.

We do not use your personal data to make fully automated decisions that produce legal or similarly significant effects on you without human review. If such processing ever becomes necessary, we will notify you in advance.

3 Legal Basis for Processing

Our processing of your personal data rests on one or more of the following legal grounds:

• Contractual Necessity: Processing your data is required to fulfil our obligations to you under the 777cox Terms & Conditions — including managing your account, executing transactions, and providing gaming services.
• Legal Obligation: We are required to collect certain data (e.g., identity documents, transaction records) to comply with AML regulations, international gaming licensing conditions, and regulatory directives.
• Legitimate Interest: We process certain technical and analytical data to maintain platform security, prevent fraud, and improve our services — provided that this does not override your fundamental privacy rights.
• Consent: Where we rely on consent (e.g., marketing communications or non-essential cookies), you may withdraw that consent at any time without affecting the lawfulness of prior processing.

4 Cookies & Tracking Technologies

777cox uses cookies and similar tracking technologies to operate and improve the platform. Cookies are small text files stored on your device. We use the following categories:

• Strictly Necessary Cookies: Required for core functionality such as user authentication, session management, and security. These cannot be disabled.
• Analytics Cookies: Help us understand how users interact with 777cox — which games are most popular, how long sessions last, and where users encounter friction. Data is aggregated and anonymised.
• Preference Cookies: Remember your language settings, preferred payment method, and display options to personalise your experience on return visits.
• Marketing Cookies: Used only with your explicit consent to show you relevant 777cox promotions and track campaign effectiveness. No third-party advertising networks are used.

You can manage or disable non-essential cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of the 777cox platform.

5 Sharing Your Information

777cox does not sell, rent, or trade your personal information to third-party marketers under any circumstances. We may share your data with carefully vetted third parties only in the following situations:

• Payment Processors: To facilitate transactions via JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and other supported payment rails. These processors are contractually obligated to handle your data securely and may not use it for any other purpose.
• Identity Verification Providers: To conduct KYC checks and confirm your identity and age as required by our licensing obligations.
• Fraud Prevention & Security Partners: Specialist firms that help us detect and prevent fraudulent activity, unauthorised account access, and suspicious betting patterns.
• Regulatory Authorities: Where we are legally compelled to disclose data to a government body, law enforcement agency, or regulatory authority under applicable law.
• Technology Partners: Game providers and platform infrastructure vendors who process data solely on our behalf under strict data processing agreements.

All third parties with whom we share data are required to implement appropriate technical and organisational security measures and are prohibited from using your data for any purpose beyond the specific service they provide to 777cox.

6 Data Retention

We retain your personal data only for as long as is necessary to fulfil the purposes described in this Privacy Policy, or as required by law. Specifically:

• Active Accounts: We retain all account data for the duration of your registered relationship with 777cox.
• Closed Accounts: Following account closure, we retain identity documents and transaction records for a minimum of five (5) years to satisfy our AML and regulatory obligations.
• Marketing Data: Retained until you withdraw consent or opt out of communications, after which it is deleted within 30 days.
• Technical Logs: Server logs and session data are typically retained for 90 days before being purged, unless required for an ongoing security investigation.

When your data is no longer required, it is securely deleted or anonymised so that it can no longer be associated with you.

7 Your Privacy Rights

As a 777cox player, you have the following rights with respect to your personal data:

• Right of Access: You may request a copy of all personal data we hold about you at any time.
• Right to Rectification: If any of your data is inaccurate or incomplete, you have the right to request that we correct it.
• Right to Erasure: You may request deletion of your personal data where we no longer have a legal basis to retain it. Note that certain data must be kept to fulfil regulatory obligations even after account closure.
• Right to Restriction: You may request that we temporarily stop processing your data while a dispute or accuracy concern is resolved.
• Right to Data Portability: You may request that we provide your data in a structured, commonly used, machine-readable format.
• Right to Object: You may object to processing based on legitimate interests at any time.
• Right to Withdraw Consent: Where processing is based on consent, you may withdraw that consent at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact our Data Privacy team at the email address listed in the Contact section below. We will acknowledge your request within 48 hours and resolve it within 30 days. Identity verification may be required before we action any request.

8 Data Security Measures

777cox takes the security of your personal and financial data very seriously. We implement layered technical and organisational controls to protect your information from unauthorised access, disclosure, alteration, or destruction. These include:

• 256-bit SSL/TLS encryption for all data in transit between your device and our servers.
• AES-256 encryption for sensitive data stored in our databases, including financial records and identity documents.
• Multi-factor authentication (MFA) options for player accounts to prevent unauthorised logins.
• Regular penetration testing and security audits by independent third-party firms.
• Strict access controls ensuring that only authorised 777cox personnel with a business need can access player data.
• Real-time fraud monitoring systems that flag and investigate unusual account or transaction activity.

Despite these measures, no online platform can guarantee absolute security. In the event of a data breach that is likely to result in a high risk to your rights, we will notify you without undue delay and take all reasonable steps to mitigate any harm.

9 Minors & Age Restriction

The 777cox platform is strictly for adults aged 21 years or older. We do not knowingly collect personal data from individuals under the age of 21. Age verification is a mandatory step of our registration and KYC process, and any account found to belong to a minor will be immediately suspended and all funds held pending investigation.

If you believe a minor has registered on the 777cox platform or provided us with personal data, please notify us immediately at the contact address below so we can take prompt action.

10 Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or the services we offer. When material changes are made, we will notify registered 777cox players via email or an in-platform announcement at least 14 days before the updated policy takes effect.

The "Last Updated" date at the top of this page will always reflect when the most recent revision was made. We encourage you to review this page periodically. Continued use of the 777cox platform after the effective date of any changes constitutes your acceptance of the updated Privacy Policy.

11 Contact & Data Enquiries

If you have any questions, concerns, or requests regarding this Privacy Policy or the way 777cox handles your personal data, please do not hesitate to reach out to our dedicated Data Privacy team. We aim to respond to all privacy-related enquiries within 48 business hours.

For general support, account queries, or responsible gaming assistance, our customer support team is available around the clock via live chat on the platform.